And yes, I do think this is a case where surprisingly strong reviews and thus surprisingly strong Thursday night word-of-mouth from fans and general audiences drove the weekend figures upward.Ĥ.
Bad boys iii movie#
And when you’re able to open a movie without giving away the store (think Frozen, Gravity and Spider-Man: Far from Home), word of mouth will be that much better since audiences will get the extra thrill of discovering the film for themselves. Sure, the trailers were pretty thin in terms of story and plot, but the film immediately offers story and character beats that were barely hinted at in the marketing. Good reviews and a spoiler-free marketing campaign created buzz.Ĭredit the good reviews, which noted the above points, and Sony’s surprisingly spoiler-free marketing campaign that got folks into theaters without really giving away anything about the movie itself. So, because this accidentally turned into a listicle, here are five (somewhat obvious) reasons why Bad Boys For Life performed so good… err, well, over this Martin Luther King Day weekend.ģ. So, yes, this is the biggest opening ever for a “new” January movie and now has a shot at being the biggest-grossing “new” January release of all time. Moreover, considering the usual “fewer folks go to the movies due to streaming, social media and related distractions” variables, this is a remarkable hold for a revived franchise.įor reference, this is the second-biggest January debut of all time, behind the wide release expansion of American Sniper ($89 million Fri-Sun/$107 million Fri-Mon on this same weekend in 2015). Yes, I’d imagine anyone who will see Bad Boys For Life on Monday otherwise would have seen it over the traditional Fri-Sun weekend. That means Bad Boys 3 sold about as many tickets over its first four days of release as Bad Boys II sold in its first three days.
![bad boys iii bad boys iii](https://static2.srcdn.com/wordpress/wp-content/uploads/2018/05/Bad-Boys-3.jpg)
Bad Boys II opened with $46 million in July of 2003, which would be around $70 million adjusted for inflation. Sony had already announced the sequel, but did it feel real before Smith and Lawerence unleashed their infectious chemistry to confirm the announcement together? Try watching Smith’s Instagram video again and decide for yourself.Will Smith and Martin Lawrence’s Bad Boys For Life earned an estimated $68.1 million over the four-day Martin Luther King Day weekend, including a whopping $59.175 million over the Fri-Sun frame. Adil El Arbi and Bilall Fallah, who directed Black and Gangsta, have been tapped to direct the film in place of Michael Bay. Sony finally made that decision, announcing that Bad Boys 3, otherwise known as Bad Boys For Life, will be released on January 17, 2020. If they wanted to do it, I’m ready, but I don’t have control of that. As recently as last year, Lawrence said that a third film was unlikely.“I don’t think we’re going to get one, not the way everything’s turning out,” he told Entertainment Weekly, but he assured fans, “I’m there, I’m ready right now.
![bad boys iii bad boys iii](https://i.ytimg.com/vi/jKCj3XuPG8M/mqdefault.jpg)
But then fans were left hoping for another installment.
![bad boys iii bad boys iii](https://m.media-amazon.com/images/I/51i1AC5MgUL.jpg)
The original action-packed detective comedy came out in 1995, followed by Bad Boys II in 2003. On Wednesday, Lawrence posted a photo with Smith on Instagram with the caption, “It’s official!” The next day, Smith posted an exuberant video with his co-star, exclaiming, “ Bad Boys 3 is happening!” Why Don’t Look Up Is Jennifer Lawrence’s First Movie in YearsĪfter 15 years of speculation and false starts, Will Smith and Martin Lawrence have confirmed that Bad Boys For Life really is going to happen this time. When Joan Didion Was a Hollywood Schlockmonger Louis C.K.’s New Special Shows Exactly What He’s Lost